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How to use your SEM campaign as a long term sales tool Marketing Articles | July 18 Maxx Crosby Raiders Jersey , 2007
So, you?ve run your one month trial search engine marketing campaign and received your first sales enquiries. Now you can simply sit back and watch the business roll in? right? Wrong! The trial gets you started in the world of SEM, but the first month is just a taste of what is to come.

The common misconception is that once the Search Engine Marketing (SEM) campaign is set up it can run itself. Even if your campaign is going great in the first month Trayvon Mullen Raiders Jersey , you need to develop and fine-tune all campaign elements over the next 4-5 months. We at Trendhaus know that the longer you run SEM campaigns and ?tweak? them, the more successful they become (for the same amounts of media budget). So, over the next six months Johnathan Abram Raiders Jersey , invest some time in your campaign performance. Follow these steps consistently and turn your SEM campaign into a long term sales engine! Insert your tracking code If you haven?t already inserted a conversion tracking code in the trial period, now is the time to insert it! Decide what you want people to ultimately do on your site i.e. purchase online, enquire or sign up and then place the code behind this ?goal? HTML page. The code will then track exactly how many purchases Josh Jacobs Raiders Jersey , enquiries or sign ups occurred as a result of your SEM campaign. You can then filter these results to see which keywords and text ads convert for you and really generate sales. Use analytics and reporting tools Google offers an analytics tool which allows users to learn more about who their visitors are, where they come from and how they interact on your site. The analytics function gives statistics on not only your SEM campaigns but other marketing initiatives as well so you can compare what is working for you. Other search engines also offer reporting tools which return important data