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Ahead of Manchester Uniteds firecracker clash with Arsenal, we investigate the clubs punching power on social media. Man Uniteds social media engagement is bigger than any other team or celebrity and on par with a religion, sporting director Richard Arnold claimed this month.Indeed, United top the Premier League with 95.2m followers on Facebook, Twitter and Instagram, followed by Chelsea (62.1m) and Arsenal (53.9m). However, Spanish giants Barcelona (155.4m) and Real Madrid (153.8m) surpass the English clubs across the three social platforms, according to sports index provider Brandtix.The clubs global popularity is also reflected on Google internet searches, with United once again reigning supreme over their London rivals. Man United dominate Arsenal for Google searches, but the Gunners are more popular in Russia and have pockets of dominance in South America and Africa Since 2004, Arsenal have only ever overtaken Man United in search popularity on four occasions: towards the end of 2005/06 season, in February 2011/12, August 2011 and August 2013.Over the last 12 months, Manchester United have been more popular in the majority of countries around the world on Google, conquering Arsenal in 194 out of 218 countries.Man United and Arsenal are also the two biggest English teams on Twitter, with United leading the way on 9.3m followers compared to Arsenals 8.5m.The Gunners have a stronger presence in the Americas, while United have a larger fan base in Asia. Four of last seasons top 10 tweeted moments came from Arsenal and Man United clashes, with the Gunners winning 3-0 at the Emirates and United claiming a 3-2 victory at Old Trafford.Outside of the games involving Leicesters fairytale journey, Arsenals 3-0 win over United was the most-talked about match of the season globally with more than 1.7 million Tweets.Brandtix CEO Jon Rosenblatt, said: Both Manchester United and Arsenal are global brands in their own right, and via their own social channels, together with the players social pages, the reach is phenomenal. Fans from Alaska to Zimbabwe can interact, share, and engage with compelling content 24/7. Its never been better for fans to feel like a genuine part of the club they support. United may have struggled on pitch of late, but continue to dominate in terms of acquisition and engagement the world over.Social EngagementManchester Uniteds most engaging post this season featured Paul Pogba and Jesse Lingard doing the dab in September on Instagram during their 4-1 victory over Leicester City, receiving 492k likes.Arsenals most engaging media was a video of Mesut Ozil giving his shirt to a fan, posted on Facebook, receiving 277,000 likes, 6million views, 27,000 shares and 5,000 comments. Top four Man Utd-Arsenal head-to-head Twitter moments last season1) Marcus Rashford gives an under-strength United a 2-0 lead at home to Arsenal: 49,000 tweets per minute (Feb 28, 2016)2) Alexis Sanchez scores to put Arsenal 3-0 up against Man United in the first 20 mins at Emirates: 47,000 tweets per minute (Oct 4, 2015) 3) Ozil scores moments after Arsenal go one up, giving them a 2-0 seventh minute lead against Man United: 41,000 tweets per minute (Oct 4, 2015)4) Louis Van Gaal throws himself to the floor in front of Mike Dean to protest Arsenals supposed theatrics: 36,000 tweets per minute (Feb 28, 2016) The playersDespite Uniteds online superiority, Arsenal midfielder Ozil is the Premier Leagues most popular player and seventh in the world with 54.9m followers across the big three social platforms.Zlatan Ibrahimovic is Manchester Uniteds most popular player worldwide with 51.6m, followed by Wayne Rooney (47.9m). Most mentioned Premier League players on social Name Social media mentions Paul Pogba 398.2k Wayne Rooney 339.6k Diego Costa 255.4k Mesut Ozil 232.5k Claudio Bravo 182.6k Pogba has gained 4.6m new fans this season - more than any other player in Europes top five leagues.In fact, since Pogba joined United for a world record £93.25m, the 23-year-old has been the second most discussed player in the world with over 390k mentions on social media - behind Real Madrids Cristiano Ronaldo on 1.2m.Uniteds Marcus Rashford has acquired 35 per cent of his fan base this season (750k), while the Gunners Granit Xhaka has collected 34 per cent of his followers this season (608k).With 14 million followers, @WayneRooney is not only the most followed player account from Arsenal or Uniteds current crop, he is also in the top 10 most-followed UK individuals. Arsenals most followed player account is @MesutOzil1088 with 13.7 million Twitter followers. Rooney reacts to an incident between Pepe and Lionel Messi during the Clasico in January 2012 Meanwhile, Manchester United duo Pogba and Ibrahimovic have dominated global Google search over the last 12 months. Pogba has been the most searched Man United or Arsenal player in 85 countries, while team-mate Ibrahimovic has dominated 84 different nations.Rooney is the most googled player from either team in Guernsey, Myanmar, Sri Lanka, Syria, and the Turks and Caicos Islands.Meanwhile, Ozil is also Arsenals most popular player on Google, being searched more than any other player in Turkey, Yemen, Ethiopia and Eritrea.Watch Man United v Arsenal live on Sky Sports 1 on Saturday from 11.30am. Or watch for £6.99 without a contract, on NOW TV. Also See: Nevilles best Arsenal XI Wenger: Fergie rivalry forgotten Time to unleash Rashford? Klopp: I feel for Rooney Custom Miami Heat Jerseys . 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Woodson said during a radio interview Thursday that the Knicks Carmelo Anthony doesnt get the same calls as other superstars. BOSTON -- It resembles the symbol for infinity: a sideways S that Kara Goucher, Molly Huddle and other elite U.S. athletes suddenly are sporting on biceps, wrists and shins.The tattoos are temporary. But the campaign they represent is an all-out attempt to permanently purge competitive athletics of doping.People are getting the impression that everyones dirty, Goucher, a top-ranked marathoner based in Boulder, Colorado, told The Associated Press. We need to build the sport back up in a positive light.Thats the goal of the Clean Sport Collective , a new anti-doping initiative making a splash on social media.It launched this month with an aggressive campaign on Facebook, Twitter and other platforms. Olympians and amateurs alike have been publicly pledging to live, train and compete clean -- totally free of banned performance-enhancing drugs -- and taking selfies aimed at both inspiring and shaming track-and-field competitors, swimmers, cyclists, triathletes and others.Significantly, their bully pulpit is getting a boost from the corporate world: Brooks Running, Oiselle, Skechers and other companies have signed on as partners.Shanna Sparks Burnette, a former Division I collegiate runner, co-founded the Collective to get the focus off the cheaters and back onto athletes committed to drug-free achievement, whether at an Olympics or a local 5K.We really wanted to make a positive impact and change the narrative to celebrate the brands and all of the amazing and inspiring people who are doing it the right way, she said. The mentality is `win at all costs -- do whatever you can do to get ahead. As a society of people, we need to not do that to each other.Its been an especially tough year on the doping front.Russias track and field federation remains barred from international competition, and all but one member of the team was forced to sit out the Rio Olympics after independent investigators appointed by the World Anti-Doping Agency issued a damning report into widespread use of banned substances.Kenya, too, has been caught up in dozens of offenses implicating dopers who robbed clean athletes of winnings and glory. Last month, former Chicago and Boston Marathon champion Rita Jeptoo had her doping ban doubled to four years and was stripped of her Boston title from 2014, when shed been hailed as a hero for winning the iconic races first running since the deadly 2013 finish line bombings.Huddle, a two-time Olympian, said its gotten to the point wherre she wonders about some of the runners who outkick her in international competition.ddddddddddddSports are supposed to be inspiring to people watching them, but theres so much cynicism implanted now, said Huddle, who wore the Collectives tattoo on the back of her hand while finishing third at this months TCS New York City Marathon, her debut at the 26.2-mile distance.The upstate New York native, who now lives and trains in Providence, Rhode Island, is calling for a one-strike-youre-out approach to the doping scourge -- a lifetime ban, not just a brief suspension, for those who test positive once for a banned substance.That would put the fear in the back of an athletes mind: `What if I get caught? she said. Right now theres just not enough risk.The Clean Sport Collective means business. Pro athletes who take the pledge promise to donate $25,000 to the nonprofit if they ever test positive. Those opting for the extra step of certification have to get bloodwork and a biological passport that attests theyre drug-free.Corporate partners, likewise, commit to sponsor and invest in clean athletes only. And athletes of all abilities are using the hashtag #cleansportco to post about their vows.To Kevin Rutherford, CEO of Nuun Life, a Seattle-based sports hydration and energy company, that makes sense for both the finish line and the bottom line.There are very few brands that are saying something outwardly. I just think weve got to take a stand and say we wont stand for it -- well only work with clean athletes, he said. Theres been scandal after scandal. Its talked about, it hits the headlines, and then it goes away. How do we make it a conversation, a movement? How do we make doping the smoking of sports?Jesse Williams, global sports marketing manager at Brooks Running, said contracts for the elite athletes he sponsors all contain a clause forbidding the use of performance-enhancing drugs.If we dont hold our athletes to the highest standard, were not moving the sport forward, he said. If theres no punishment for the crime, whats the incentive to stop doing it?Huddle hopes the sport can clean up its act.Amazing still does exist, she said, and clean athletes are still getting it done.---Follow Bill Kole on Twitter at https://twitter.com/billkole . His work can be found at http://bigstory.ap.org/journalist/william-j-kole . ' ' '