our best so we need to maintain it for longer periods of time.Th

NEW YORK -- NBC said its Olympic audience reached parity with the London Games for the first time on the third night of competition. But theres an asterisk involved in the claim.The network said that its total audience delivery was 31.5 million for the Olympics on Monday night in prime time, compared to the virtually identical 31.6 million who watched on the corresponding night in London in 2012.The total audience delivery figure is a statistic NBC hurriedly invented when it saw sharp declines in its traditional ratings for the first couple of nights of the Rio de Janeiro Games. The Nielsen company said the television audience on NBC on Monday was 28.9 million -- strong, but short of London levels.But NBC is adding the viewership for prime-time telecasts on cables NBCSN (1.6 million) and Bravo (720,000) and people who streamed video online (about 300,000) to boost the number to 31.5 million -- its total audience delivery.NBC says the comparison is valid because even though the cable viewers werent watching the same thing as people tuned in to NBC, they were still watching the Olympics. Theres no comparable number from 2012, because the company didnt allow its cable affiliates and website to compete with the prime-time NBC telecast four years ago.One of the indicators of changing viewer habits, especially with these Olympics, is that our digital consumption has more than tripled from London in each of the first three days of full competition, NBC Sports Group chairman Mark Lazarus said. Weve also been pleasantly surprised that our multi-platform strategy is paying big dividends.The new calculation is about more than bragging rights. NBC will use total audience delivery to convince advertisers that theyre reaching more viewers than the traditional Nielsen figures indicate. Adidas Stan Smith Sale Australia .Y. -- Buffalo Bills coach Doug Marrone has drawn on his Syracuse connections once again by hiring Rob Moore to take over as receivers coach. Adidas Stan Smith Australia . Instead of dwelling on the negative, Oates focused on what was good about the clubs recent play. It worked. http://www.wholesalestansmithaustralia.com/ . Pierce was ejected in the third quarter of Indianas 103-86 win Monday. George Hill stole a bad pass and was going in for a layup, and Pierce hustled back and appeared to be trying to wrap him up. Wholesale Adidas Stan Smith Sale .com) - Yankee Stadium is the home of the Bronx Bombers, but on Sunday afternoon it will open its gates to host the latest addition of the Hudson River Rivalry. Adidas Stan Smith Australia Clearance . -- Former San Diego Chargers safety Paul Oliver was found dead at his Atlanta-area home Tuesday night, and a medical examiner said Wednesday that the ex-player committed suicide. Adelaide captain Taylor Walker says the Crows must get tougher to survive in the business end of AFL seasons.Walkers Crows have been beaten semi-finalists in the past two years.We need to be a little bit tougher in the contest, Walker told reporters on Monday.There were periods through games that we werent at our best so we need to maintain it for longer periods of time.Theres some things you need to finetune more so than others.So well talk about that today and get on the way to getting better and trying to achieve what we want next year.Adelaides entire squad rejoined training on Monday with Walker forecasting a competitive pre-season.There is opportunities up for grabs and it will be interesting to see who will want to take themm, he said.ddddddddddddEvery single player ... you come in as a first-year (player). I dont put any limits on those guys either.Well educate every single player to play different positions.Walkers forward-line colleagues Josh Jenkins and Tom Lynch are on modified programs ahead of Christmas.But the skipper returned to training a fortnight ago, earlier than expected, as he targeted taking Adelaide to that next step next season.I just wanted to come back and get five weeks in before Christmas, Walker said.I like to keep an eye on the young guys; see how theyre going; see what sort of puppy fat theyve got. ' ' '