The Latest on the ads of the 2018 Super Bowl (all times Eastern Time):
10:45 p.m.
The Giants won the Super Bowl.
Not really Bengals Cheap Jerseys , but Eli Manning and Odell Beckham Jr. stole the show with an NFL ad in which the two perform the choreography from the movie ”Dirty Dancing” – complete with the iconic lift done by Patrick Swayze and Jennifer Grey.
The third-quarter ad was an instant social media hit. Twitter users said they had the time of their life.
Bret Werner, who is the president of MWW public relations, says ”the NFL spot on ”Dirty Dancing” was vintage. The Odell and Eli connection scored off the field.”
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10:00 a.m.
Hyundai is trying a stunt to advertise that it donates to pediatric cancer research every time someone buys a Hyundai.
The ad was filmed on location in Minneapolis in the days before the Super Bowl. The company invited Hyundai owners to the Super Bowl Experience fan event near the stadium and made them go through a pseudo-metal detector that went off when they passed through. The owners were brought into a room and shown a video about cancer survivors. Then, the actual survivors walked in.
Dean Evans, Hyundai chief marketing officer, says some of the Hyundai owners thought they were in trouble even though the metal detectors had hearts on them. He says, ”there’s this big heart the size of a head, glowing, and no one noticed it.”
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9:30 p.m.
Part of the fun for Super Bowl ad viewers is guessing which brand is behind the hokey jokes or inspirational messages before a commercial ends. Tide is playing on that game with a series of ads that give one answer: They’re all Tide ads!
”Stranger Things” actor David Harbor pops up in scenes that seem to be ads about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). He proclaims them all Tide ads because everyone’s shirt is spotless – even the mechanic underneath a car.
The lighthearted ads have been trending on Twitter and getting good reviews.
Bret Werner is the president of MWW public relations. He says the Tide ad is creative and ”a great way to draft off of every commercial.”
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9 p.m.
The trailer for ”Solo: Star Wars Story” is getting the most Twitter attention so far, followed by Wendy’s attack ad against McDonald’s.
That’s according to an initial analysis by Amobee, a global marketing technology company.
Also among the most-tweeted were Tide, Ram Trucks, Pepsi and the back-to-back Mountain Dew/Doritos ad featuring Peter Dinklage and Morgan Freeman lip-synching to hip-hop.
Tide seems to be getting positive reaction for its attempt to co-opt all other Super Bowl ads. In a spot that harked back to the ”Energizer Bunny” of the 90s, the message is that anyone wearing clean clothes must be in a Tide ad.
Ram Trucks is getting mixed reactions. Many Twitter users were put off by the use of an MLK speech to sell trucks. Others appreciated the sentiment.
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8:15 p.m.
Fiat Chrysler is using the 50th anniversary of a Martin Luther King Jr. speech to sell trucks.
King’s voice rings out as the ad for Ram Trucks shows a series of ordinary people in acts of love. In his speech, King called on people to show greatness through kindness and service. The point? Ram’s tagline: ”Built To Serve.”
The ad, which wasn’t released early, contrasted with the humor many other brands are going for.
Wendy’s took its ongoing Twitter snark against McDonald’s to the small screen. Its first quarter ad called out its rival for using frozen beef in most of its patties. Wendy got into it before the game started, tweeting at McDonald’s: ”Who wants a Bread Mac?” That came minutes after McDonald’s aired an ad before kickoff.
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7:45 p.m.
Look for his coming on the first light of the fifth day, at dawn look to the East.
Oh no, that was Gandalf at the Battle of Helm’s Deep. The much-ballyhooed Bud Knight’s adventure turned out to be much different. More like that friend who’s always promising he’ll ”try” to stop by for drinks after the ”thing” he has later.
Bud Light is aiming to give impatient ”Game of Thrones” fans their fantasy fix with a series of ads that follow a hapless medieval army that shouts the nonsensical phrase ”Dilly Dilly” before battle.
They looked for his coming in the second quarter. Before halftime, they looked to the 60-second ad. But the Bud Knight blew off his military duties to have drinks with friends.
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7:30 p.m.
The Super Bowl isn’t the only sporting event in town. NBC will start broadcasting the Olympics just four days after the big game Aleksander Barkov Jersey , so some Super Bowl ads are Olympics-related.
NBC is running five 60-second spots pregame, in game and postgame, each featuring an athlete’s Olympic story: skier Mikaela Shiffrin, snowboarder Chloe Kim, snowboarder Shaun White, figure skater Nathan Chen and skier Lindsey Vonn.
Meanwhile, Toyota has its own 60-second ad with an Olympics and Paralympics theme airing in the first quarter.
Some Super Bowl ads will pull double duty. For instance, Coca-Cola’s 60-second fourth-quarter ad that celebrates the diversity of its customers will also run during the opening ceremonies.
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7 p.m.
Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women – 5 Chris Sale got an earful from the biggest crowd at Yankee Stadium this season while walking from the bullpen to the bench prior to the first pitch.
The Red Sox ace said he didn’t hear the boos and insults.
By the second inning, the catcalls weren’t for him, anyway.
Sale pitched his latest Bronx gem, Rafael Devers went 5 for 5 with a first-inning grand slam and Boston held New York to two hits during an 11-0 rout Saturday night to take back baseball’s best record.
Sale (8-4) allowed only Giancarlo Stanton’s clean single over seven innings, striking out 11. He has a 1.73 career ERA against the Yankees, best among pitchers with at least 10 starts against them since 1920. His ERA at Yankee Stadium is 1.86, second only to Seattle’s Felix Hernandez among pitchers with five starts.
”He looks like the best pitcher in the big leagues right now,” Red Sox manager Alex Cora said.
Boston is a major league-leading 56-28, just ahead of the Yankees at 53-27. New York held the best mark by percentage points after winning Friday’s series opener 8-1.
Yankee Stadium hosted a season-high sellout of 47,125, and the crowd ripped into starter Sonny Gray (5-6) after he gave up six runs in 2 1/3 innings. The right-hander dropped to 0-4 with a 9.35 ERA against Boston since being acquired by New York from Oakland last season.
”I expect to come out and perform and make it fun,” Gray said. ”The way I’ve thrown the ball, I don’t think it’s been fun. I feel like we’re the best team in baseball four out of five days, and then I come out and do that.”
Devers had a career-best five hits. He nearly socked another homer in the seventh, but right fielder Aaron Judge reached over the wall and knocked Devers’ shot back into play with his glove. Devers ended up with a double following a video review.
”We take it for granted because he’s talented and did what he did last year, but he’s still a kid,” Cora said, adding that Devers has been working hard with Boston’s staff to shore up the holes left in his game from racing through the minor leagues. ”He’s staying with the program.”
Sandy Leon brought in Devers with a two-run homer into the second deck in right field. J.D. Martinez had three hits and three RBIs, and Mookie Betts added two hits and two walks as Boston piled up 17 hits.
Heath Hembree and Hector Velazquez closed it out with a hitless inning each. Velazquez gave up a groundball single to Gleyber Torres in the ninth for New York’s second hit.
New York had won seven consecutive games against left-handed starters and was a major league-best 19-5 against them this season, but Sale had them spinning. The Yankees hit just four balls out of the infield against Sale, and he retired his final 16 batters.
”Got punched in the face last night, so you obviously want to respond well,” Sale said.
Judge struck out three times against the lefty in three at-bats, giving him 13 punchouts in 18 career at-bats against Sale. That’s the most strikeouts for Judge against any pitcher.
Torres also struck out three times against Sale during his first career start in the leadoff spot. This was the fourth time New York was shut out this season, all in the past 18 games.
GRAY DAY
Gray quickly disposed of Betts and Andrew Benintendi to open the game, but a well-placed grounder by Martinez sparked a big first inning. After Martinez’s infield single, Mitch Moreland’s walk and Xander Bogaerts‘ single, Gray floated a waist-high 1-2 curveball that Devers lofted just over the left-field wall. It was Devers’ second career slam – both this season – and his 14th homer of the year.
Benintendi and Martinez each added an RBI in the second, and Yankee Stadium fans jeered loudly as Gray walked off in the third.
JUMPING JACKIE
Red Sox center fielder Jackie Bradley Jr. caught Aaron Hicks’ drive in the third while leaping and slamming into the wall in front of New York’s bullpen.
TRAINER’S ROOM
Red Sox: Boston reliever Tyler Thornburg pitched two innings for Double-A Portland on Friday and a clean inning Saturday with Triple-A Pawtucket, perhaps a final hurdle for the right-hander before he returns to the majors following surgery for thoracic outlet syndrome last June.
Yankees: Hicks was visited by a trainer after being hit by a pitch on his right foot or ankle in the first inning. He remained in the game. … C Austin Romine was pulled in the seventh inning and sent for a precautionary MRI with left hamstring tightness. Results were negative, and he is day to day.
ROSTER MOVE
After the game, the Yankees optioned RHP Giovanny Gallegos to Triple-A Scranton/Wilkes-Barre.
UP NEXT
Boston LHP David Price (9-5, 3.66 ERA) and Yankees ace Luis Severino (12-2, 2.10) square off in prime time Sunday. Price is 7-1 with a 2.72 ERA in nine starts since being diagnosed with a mild case of carpal tunnel syndrome that caused him to miss a turn against the Yankees in early May. Severino had his worst start this season vs. Boston on April 10, allowing five runs in five innings, but then matched a season high with 11 strikeouts in a strong outing against the Red Sox on May 8.
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12.12.2018 07:47
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